In the UK we pride ourselves on being a strong and proud country, but over the years we have lost our confidence and our voice. There was a time we would risk our lives to save others – whether it be in this country or another through various wars and protests.

We have some of the smartest minds in the world inside our borders, and if we have confidence in ourselves and the strength we have as a United Kingdom, we can make these changes everyone is desperately crying out for. These same minds are part of some of the best universities and the best medical professional establishments in the world, and have all stated that vaping is 95% safer than smoking! So why are we allowing companies who have huge shares from big tobacco dictate to us how we better ourselves?

Thankfully in the UK we have been given the opportunities to save lives through vaping, with the support of the government and our incredible NHS service, but we are the minority that have this opportunity and we need to ask the question, why are people being penalised for trying to better themselves?

Its time to make other countries proud of us again, help us and join the fight

Empower V



Our main aim is to stop the media scaring
people with unfactual headlines regarding the vape industry.
Many of us don’t read the full articles and therefore as a nation we are
If the news is headlined correctly from the beginning, many of us will be much
more knowledgeable from the start and have more confidence in making decisions to live a healthier lifestyle.
We want to ensure ALL headlines are truthful and give factual evidence only.


More than 8 million people die per year from smoking – JUL 2019

  • Tobacco kills up to half of its users.
  • Tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke.
  • Around 80% of the world’s 1.1 billion smokers live in low- and middle-income countries.


£2.6bn smoking related cost to the NHS in 2015

£2.6bn was the total estimated smoking related cost to the NHS in 2015

The smoking attributable admissions were identified on the basis of the primary diagnosis of the admission episode, whereas the costs are for the full hospital spell rather than the admission episode. The cost of the full hospital spell was calculated using the standard Payment by Results (PbR) methodology. Spells with the smoking attributable primary diagnosis on admission were selected and the dominant Healthcare Resource Group (HRG) was identified using the HES field ‘SUS generated core Spell HRG’. Where the HES field ‘SUS generated core Spell HRG’ was not available, the HRG attributed to the admission episode was used. This may result in the cost of these admissions being underestimated. The cost of the HRG was attached using the Department of Health (DH) admitted patient care tariff.


UK smoking has reduced from 38% to 22% since 2000

In the UK the amount of people smoking has reduced from 38% to 22% since the year 2000.

Smoking rates are high across many countries, but we know from experience that this can change quickly. Many of today’s high-income countries had much higher rates of smoking in the past, and have seen a dramatic reduction. In 2000, the UK had rates similar to Indonesia today – 38% of adults smoked. Since then, rates in the UK have fallen to 22%. The rise, peak, then decline of smoking is one we see across many countries.



More than 3 million people in Great Britain are now vaping, according to new survey data.

Action on Smoking and Health (ASH) found an estimated 3.2 million adults in Great Britain are using electronic cigarettes, up from 700,000 just six years ago.

Vaping remains a popular choice for those looking to quit tobacco cigarettes in 2018, with 62 percent of ex-smokers who vape and 40 percent of current smokers who vape doing so to help kick the habit or stay away from tobacco.

Most vapers are now ex-smokers (52 percent) – a trend that was first observed in 2017 and has remained stable since.

But as the devices grow in popularity among smokers, a “worrying” number remain unaware that research to date shows e-cigs are less harmful than tobacco cigarettes.



7.2+Million Smokers Die every year
2.0£Billion NHS bill a year
3+Million UK Vapers
1000+Lives saved by vaping